We create pieces that not only connect us to the past but can also outlive generations to come just like the stones and materials we use, whose beauty and strength have survived the test of time.
In By Yara, we explore Traditions, we celebrate Time and appreciate the marks it leaves on all things. Therefore, we create pieces that not only connect us to the past but can also outlive generations to come just like the stones and materials we use, whose beauty and strength have survived the test of time.
I finished my bachelor of science at Arizona State University in the US. The university is located in a region that is known for its gemstones. This was the perfect opportunity for me to explore and experiment with my early design and concepts. Whenever time allowed it, I created pieces of jewelry for friends and classmates. Encouraged by the positive feedback, I dreamed of creating someday a line of jewelry based on my African roots with the entire world in mind, thus “By Yara” was born.